:root{
    --bg:#F7F1E8;
    --bg-deep:#EFE6D6;
    --paper:#FBF6EE;
    --ink:#1F1A17;
    --ink-soft:#544A42;
    --ink-mute:#8A7E72;
    --line:#E2D6BF;
    --accent:#C0532E;
    --accent-deep:#9E3F1E;
    --accent-soft:#F1D9CB;
    --whatsapp:#25D366;
    --whatsapp-deep:#128C7E;
    --serif:"Fraunces", Georgia, serif;
    --sans:"DM Sans", system-ui, sans-serif;
    --r-sm:8px;
    --r-md:14px;
    --r-lg:22px;
  }
  *{box-sizing:border-box}
  html,body{margin:0;padding:0}
  html{scroll-behavior:smooth}
  body{
    background:var(--bg);
    color:var(--ink);
    font-family:var(--sans);
    font-size:18px;
    line-height:1.55;
    -webkit-font-smoothing:antialiased;
    text-rendering:optimizeLegibility;
    /* subtle paper grain */
    background-image:
      radial-gradient(circle at 18% 12%, rgba(192,83,46,0.04), transparent 40%),
      radial-gradient(circle at 92% 78%, rgba(31,26,23,0.05), transparent 45%),
      url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='180' height='180'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 0.12  0 0 0 0 0.10  0 0 0 0 0.09  0 0 0 0.045 0'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
  }
  @media (min-width:768px){ body{font-size:19px} }

  img{max-width:100%;display:block}
  a{color:inherit}
  button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}

  .wrap{max-width:1200px;margin:0 auto;padding:0 22px}
  @media (min-width:768px){ .wrap{padding:0 40px} }

  /* ───── headings ───── */
  h1,h2,h3{font-family:var(--serif);font-weight:600;letter-spacing:-0.01em;margin:0;color:var(--ink);text-wrap:balance}
  h1{font-size:clamp(38px,7.2vw,76px);line-height:1.02;font-weight:600}
  h2{font-size:clamp(30px,4.6vw,52px);line-height:1.08;font-weight:600}
  h3{font-size:clamp(22px,2.4vw,28px);line-height:1.2;font-weight:600}
  p{margin:0;text-wrap:pretty}

  .eyebrow{
    display:inline-flex;align-items:center;gap:10px;
    font-family:var(--sans);font-weight:600;font-size:14px;
    letter-spacing:0.12em;text-transform:uppercase;
    color:var(--accent);
  }
  .eyebrow::before{
    content:"";width:26px;height:1.5px;background:var(--accent);display:block;
  }

  /* highlight underline (hand-drawn feel) */
  .scribble{position:relative;white-space:nowrap}
  .scribble::after{
    content:"";position:absolute;left:-2%;right:-2%;bottom:-0.05em;height:0.42em;
    background:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 240 16' preserveAspectRatio='none'><path d='M2 10 C 50 2, 110 14, 160 6 S 230 12, 238 7' fill='none' stroke='%23C0532E' stroke-width='3.2' stroke-linecap='round'/></svg>") no-repeat center/100% 100%;
    z-index:-1;opacity:0.95;
  }
  .ink-accent{color:var(--accent)}

  /* ───── nav ───── */
  .nav{
    position:sticky;top:0;z-index:40;
    backdrop-filter:saturate(140%) blur(8px);
    -webkit-backdrop-filter:saturate(140%) blur(8px);
    background:rgba(247,241,232,0.82);
    border-bottom:1px solid transparent;
    transition:border-color .2s;
  }
  .nav.scrolled{border-bottom-color:var(--line)}
  .nav-inner{display:flex;align-items:center;justify-content:space-between;height:68px}
  .brand{display:inline-flex;align-items:center;gap:10px;text-decoration:none}
  .brand-mark{
    width:32px;height:32px;border-radius:50%;
    background:var(--accent);
    display:grid;place-items:center;color:#FBF6EE;
    font-family:var(--serif);font-weight:700;font-size:18px;
    box-shadow:inset 0 0 0 2px var(--accent), 0 0 0 3px var(--bg), 0 0 0 4px var(--accent);
    transform:rotate(-4deg);
  }
  .brand-mark span{transform:rotate(4deg);line-height:1}
  .brand-name{font-family:var(--serif);font-weight:600;font-size:24px;color:var(--accent);letter-spacing:-0.01em}
  .nav-links{display:none;gap:30px;align-items:center}
  .nav-links a{text-decoration:none;font-weight:500;color:var(--ink-soft);font-size:16px}
  .nav-links a:hover{color:var(--ink)}
  .nav-cta{
    display:none;background:var(--ink);color:var(--paper);
    padding:10px 18px;border-radius:999px;font-weight:600;font-size:15px;
    text-decoration:none;
  }
  .nav-cta:hover{background:var(--accent)}
  @media (min-width:940px){
    .nav-links{display:flex}
    .nav-cta{display:inline-block}
  }

  /* ───── mobile menu ───── */
  .menu-btn{
    display:inline-flex;align-items:center;gap:8px;
    background:var(--ink);color:var(--paper);
    padding:10px 16px;border-radius:999px;font-weight:600;font-size:15px;flex-shrink:0;
  }
  .menu-btn svg{width:18px;height:18px}
  @media (min-width:940px){ .menu-btn{display:none} }
  .mobile-menu{
    position:fixed;inset:0;z-index:90;background:var(--bg);
    display:none;flex-direction:column;padding:20px 22px 32px;overflow:auto;
  }
  .mobile-menu.open{display:flex}
  .mm-head{display:flex;align-items:center;justify-content:space-between;height:48px;margin-bottom:28px}
  .mm-close{
    display:inline-flex;align-items:center;gap:8px;
    background:var(--bg-deep);border:1px solid var(--line);color:var(--ink);
    padding:10px 16px;border-radius:999px;font-weight:600;font-size:15px;
  }
  .mm-links{display:flex;flex-direction:column;gap:6px}
  .mm-links a{
    display:flex;align-items:center;justify-content:space-between;gap:14px;
    text-decoration:none;font-family:var(--serif);font-weight:600;
    font-size:26px;color:var(--ink);padding:16px 6px;border-bottom:1px solid var(--line);
  }
  .mm-links a svg{color:var(--accent);flex-shrink:0}
  .mm-ctas{display:flex;flex-direction:column;gap:12px;margin-top:28px}
  .mm-ctas .btn{width:100%}
  .mm-legal{margin-top:auto;padding-top:28px;display:flex;flex-wrap:wrap;gap:8px 18px}
  .mm-legal a{font-size:14px;color:var(--ink-mute);text-decoration:none}
  body.menu-open{overflow:hidden}

  /* ───── buttons ───── */
  .btn{
    display:inline-flex;align-items:center;justify-content:center;gap:10px;
    min-height:54px;padding:14px 26px;border-radius:999px;
    font-weight:600;font-size:17px;text-decoration:none;
    transition:transform .15s ease, box-shadow .15s ease, background .15s ease;
    line-height:1;
  }
  @media (min-width:768px){ .btn{font-size:18px;min-height:58px;padding:16px 30px} }
  .btn-primary{
    background:var(--accent);color:#FBF6EE;
    box-shadow:0 1px 0 rgba(0,0,0,0.05), 0 8px 24px -8px rgba(192,83,46,0.55);
  }
  .btn-primary:hover{background:var(--accent-deep);transform:translateY(-1px)}
  .btn-ghost{
    background:transparent;color:var(--ink);
    box-shadow:inset 0 0 0 2px var(--ink);
  }
  .btn-ghost:hover{background:var(--ink);color:var(--paper)}
  .btn-dark{background:var(--ink);color:var(--paper)}
  .btn-dark:hover{background:#000}
  .btn-cream{background:var(--paper);color:var(--ink)}
  .btn-cream:hover{background:#fff}
  .btn-wa{background:var(--whatsapp);color:#fff}
  .btn-wa:hover{background:var(--whatsapp-deep)}

  /* ───── HERO ───── */
  .hero{padding:32px 0 60px;position:relative;overflow:hidden}
  @media (min-width:900px){ .hero{padding:60px 0 100px} }
  .hero-grid{display:grid;gap:36px;grid-template-columns:1fr}
  @media (min-width:900px){
    .hero-grid{grid-template-columns:1.05fr 1fr;gap:60px;align-items:center}
  }
  .hero h1 .accent-word{color:var(--accent);font-style:italic;font-weight:500}
  .hero-sub{
    font-family:var(--serif);font-style:italic;font-weight:500;
    font-size:clamp(20px,2.4vw,28px);
    color:var(--ink-soft);margin-top:18px;line-height:1.3;
  }
  .hero-body{margin-top:22px;font-size:clamp(17px,1.4vw,20px);color:var(--ink-soft);max-width:540px}
  .hero-ctas{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
  .hero-trust{display:flex;flex-wrap:wrap;gap:18px 26px;margin-top:28px;font-size:15px;color:var(--ink-mute)}
  .hero-trust span{display:inline-flex;align-items:center;gap:8px}
  .hero-trust svg{flex-shrink:0;color:var(--accent)}

  .hero-photo{
    position:relative;border-radius:var(--r-lg);overflow:hidden;
    aspect-ratio: 4/5;
    background:#3a302a;
    box-shadow:0 30px 60px -30px rgba(31,26,23,0.4), 0 1px 0 rgba(255,255,255,0.6) inset;
    transform:rotate(1.2deg);
  }
  .hero-photo img{width:100%;height:100%;object-fit:cover}
  .hero-photo::after{
    content:"";position:absolute;inset:0;
    background:linear-gradient(180deg, transparent 55%, rgba(31,26,23,0.35));
  }
  .hero-stamp{
    position:absolute;left:-10px;bottom:18px;
    background:var(--paper);color:var(--ink);
    padding:14px 18px;border-radius:14px;
    box-shadow:0 14px 30px -16px rgba(31,26,23,0.5);
    transform:rotate(-3deg);
    max-width:78%;
  }
  .hero-stamp .quote{font-family:var(--serif);font-style:italic;font-size:17px;line-height:1.35}
  .hero-stamp .who{margin-top:8px;font-size:13px;color:var(--ink-mute);font-weight:500}

  /* decorative dots */
  .dots{
    position:absolute;width:120px;height:120px;
    background-image:radial-gradient(var(--accent) 1.5px, transparent 1.6px);
    background-size:14px 14px;opacity:0.35;
    pointer-events:none;
  }
  .dots-tl{top:80px;left:-30px}
  .dots-br{bottom:-20px;right:-20px}

  /* ───── generic section ───── */
  section{padding:72px 0}
  @media (min-width:900px){ section{padding:110px 0} }
  .section-head{max-width:780px;margin-bottom:48px}
  .section-head h2 .accent-word{color:var(--accent)}
  .section-head p{margin-top:18px;color:var(--ink-soft);font-size:clamp(17px,1.3vw,20px);max-width:680px}

  /* ───── PROBLEM ───── */
  .problem{background:var(--bg-deep);position:relative;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
  .problem h2 em{font-style:italic;color:var(--accent);font-weight:500}
  .problem-body{display:grid;gap:28px;margin-top:36px;grid-template-columns:1fr}
  @media (min-width:768px){ .problem-body{grid-template-columns:1fr 1fr;gap:48px} }
  .problem-body p{font-size:clamp(17px,1.3vw,20px);color:var(--ink-soft);line-height:1.6}
  .problem-body p strong{color:var(--ink);font-weight:600}

  /* ───── WHAT WE DO ───── */
  .what{}
  .what-lead{
    margin-top:18px;font-size:clamp(17px,1.3vw,20px);color:var(--ink-soft);
    max-width:780px;
  }
  .features{
    margin-top:48px;display:grid;gap:14px;grid-template-columns:1fr;
  }
  @media (min-width:600px){ .features{grid-template-columns:1fr 1fr} }
  @media (min-width:1024px){ .features{grid-template-columns:repeat(5,1fr);gap:14px} }
  .feature{
    background:var(--paper);border:1px solid var(--line);border-radius:var(--r-md);
    padding:22px 20px;display:flex;flex-direction:column;gap:14px;min-height:170px;
  }
  .feature .ico{
    width:44px;height:44px;border-radius:12px;background:var(--accent-soft);
    color:var(--accent);display:grid;place-items:center;flex-shrink:0;
  }
  .feature h4{margin:0;font-family:var(--sans);font-weight:600;font-size:16px;line-height:1.35;color:var(--ink)}
  .features-sub{
    margin-top:42px;font-family:var(--sans);font-weight:600;font-size:18px;color:var(--ink-soft);
  }

  .closing-line{
    margin-top:64px;text-align:center;
    font-family:var(--serif);font-weight:500;font-size:clamp(26px,3.6vw,42px);
    line-height:1.2;color:var(--ink);
    max-width:900px;margin-left:auto;margin-right:auto;
  }
  .showcase{
    margin-top:48px;display:grid;gap:16px;grid-template-columns:1fr;
  }
  @media (min-width:680px){ .showcase{grid-template-columns:repeat(3,1fr)} }
  .shot{
    margin:0;position:relative;border-radius:var(--r-lg);overflow:hidden;aspect-ratio:4/3;
    background:linear-gradient(150deg, var(--accent), var(--accent-deep));
    box-shadow:0 20px 44px -26px rgba(31,26,23,0.42);
  }
  .shot img{width:100%;height:100%;object-fit:cover;display:block}
  .shot::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg, transparent 45%, rgba(31,26,23,0.62))}
  .shot figcaption{
    position:absolute;left:16px;bottom:14px;z-index:2;color:#FBF6EE;
    font-family:var(--serif);font-weight:600;font-size:18px;
  }
  .shot.noimg{background:linear-gradient(150deg, var(--accent), var(--accent-deep)),repeating-linear-gradient(45deg, rgba(255,255,255,0.05) 0 5px, transparent 5px 12px)}

  /* ───── HOW IT WORKS ───── */
  .how{background:var(--ink);color:var(--paper);position:relative;overflow:hidden}
  .how h2{color:var(--paper)}
  .how .eyebrow{color:#E8B395}
  .how .eyebrow::before{background:#E8B395}
  .steps{margin-top:56px;display:grid;gap:32px;grid-template-columns:1fr;counter-reset:s}
  @media (min-width:900px){ .steps{grid-template-columns:repeat(3,1fr);gap:40px} }
  .step{position:relative;padding-top:24px}
  .step .num{
    font-family:var(--serif);font-weight:600;
    font-size:clamp(64px,7vw,96px);line-height:0.9;
    color:var(--accent);font-style:italic;
    margin-bottom:14px;
  }
  .step h3{color:var(--paper);font-family:var(--serif);font-weight:600;margin-bottom:14px}
  .step p{color:#D9CFC1;font-size:17px;line-height:1.55;max-width:340px}
  .step::before{
    /* divider line on desktop */
    content:"";display:none;
  }
  @media (min-width:900px){
    .step:not(:last-child)::after{
      content:"";position:absolute;top:46px;right:-20px;width:40px;height:1px;
      background:linear-gradient(90deg, transparent, rgba(232,179,149,0.5), transparent);
    }
  }

  /* ───── PRICING ───── */
  .pricing{}
  .cards{
    display:grid;gap:22px;grid-template-columns:1fr;margin-top:8px;
  }
  @media (min-width:900px){ .cards{grid-template-columns:1fr 1fr;gap:28px} }
  @media (min-width:820px){ .cards.three{grid-template-columns:repeat(3,1fr);gap:20px} }
  .card .price .per{font-size:14px;color:var(--ink-mute);font-family:var(--sans);font-weight:500}
  .pricing-foot{margin-top:34px;display:flex;flex-wrap:wrap;gap:20px 28px;align-items:center;justify-content:space-between;background:var(--paper);border:1px solid var(--line);border-radius:var(--r-lg);padding:26px 30px}
  .pricing-foot .pf-text{max-width:560px}
  .pricing-foot .pf-text strong{color:var(--ink);font-weight:600}
  .pricing-foot .pf-text p{color:var(--ink-soft);font-size:16.5px;line-height:1.5}
  .card{
    background:var(--paper);border:1px solid var(--line);border-radius:var(--r-lg);
    padding:32px 28px;display:flex;flex-direction:column;gap:18px;
    position:relative;
  }
  @media (min-width:768px){ .card{padding:40px 36px} }
  .card.popular{
    border:1.5px solid var(--accent);
    box-shadow:0 30px 60px -30px rgba(192,83,46,0.35), 0 0 0 6px rgba(192,83,46,0.06);
  }
  .badge{
    position:absolute;top:-14px;left:32px;
    background:var(--accent);color:#FBF6EE;
    font-size:13px;font-weight:600;letter-spacing:0.04em;
    padding:7px 14px;border-radius:999px;text-transform:uppercase;
  }
  .card-kicker{font-size:14px;font-weight:600;color:var(--ink-mute);text-transform:uppercase;letter-spacing:0.1em}
  .card h3{font-size:clamp(22px,2.2vw,28px);font-family:var(--serif);font-weight:600;line-height:1.2}
  .price{display:flex;align-items:baseline;gap:8px;font-family:var(--serif)}
  .price .from{font-size:15px;color:var(--ink-mute);font-family:var(--sans);font-weight:500}
  .price .num{font-size:clamp(38px,4vw,48px);font-weight:700;color:var(--ink);line-height:1}
  .price .cur{font-size:15px;color:var(--ink-mute);font-family:var(--sans);font-weight:500}
  .card-desc{color:var(--ink-soft);font-size:17px;line-height:1.55}
  .card hr{border:0;border-top:1px dashed var(--line);margin:4px 0}
  .card ul{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:12px}
  .card li{display:flex;gap:12px;align-items:flex-start;font-size:16.5px;line-height:1.45;color:var(--ink)}
  .card li svg{flex-shrink:0;margin-top:3px;color:var(--accent)}
  .card .btn{margin-top:8px;width:100%}

  .reassure{
    margin-top:36px;text-align:center;
    font-family:var(--serif);font-style:italic;font-weight:500;
    font-size:clamp(20px,2.2vw,28px);color:var(--ink-soft);line-height:1.3;
  }
  .reassure strong{color:var(--ink);font-style:normal;font-weight:600}

  /* ───── WHY ───── */
  .why{background:var(--bg-deep);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
  .why-grid{
    margin-top:48px;display:grid;gap:18px;grid-template-columns:1fr;
  }
  @media (min-width:700px){ .why-grid{grid-template-columns:1fr 1fr} }
  @media (min-width:1024px){ .why-grid{grid-template-columns:repeat(3,1fr)} }
  .why-item{
    background:var(--paper);border:1px solid var(--line);border-radius:var(--r-md);
    padding:26px 24px;display:flex;flex-direction:column;gap:12px;
  }
  .why-item .ico{
    width:42px;height:42px;border-radius:50%;background:var(--accent-soft);color:var(--accent);
    display:grid;place-items:center;
  }
  .why-item h3{font-family:var(--serif);font-weight:600;font-size:21px;line-height:1.25}
  .why-item p{font-size:16.5px;color:var(--ink-soft);line-height:1.5}

  /* ───── FINAL CTA ───── */
  .cta-final{
    background:var(--accent);color:#FBF6EE;text-align:center;
    position:relative;overflow:hidden;
  }
  .cta-final::before, .cta-final::after{
    content:"";position:absolute;border-radius:50%;background:rgba(251,246,238,0.06);
    pointer-events:none;
  }
  .cta-final::before{width:480px;height:480px;top:-220px;right:-180px}
  .cta-final::after{width:340px;height:340px;bottom:-180px;left:-120px}
  .cta-final h2{
    color:#FBF6EE;font-size:clamp(34px,5.4vw,64px);font-weight:600;line-height:1.08;
    max-width:880px;margin:0 auto;
  }
  .cta-final h2 em{font-style:italic;font-weight:500;color:#FBE3D5}
  .cta-final .ctas{margin-top:42px;display:flex;flex-wrap:wrap;gap:14px;justify-content:center}

  /* ───── FOOTER ───── */
  footer{background:var(--ink);color:#D9CFC1;padding:60px 0 40px}
  .foot-top{display:grid;gap:32px;grid-template-columns:1fr}
  @media (min-width:768px){ .foot-top{grid-template-columns:1.5fr 1fr 1fr 1fr} }
  .foot-brand .brand-name{color:#FBF6EE}
  .foot-tag{margin-top:14px;font-size:16px;color:#A89C8E;max-width:340px;line-height:1.5}
  .socials{display:flex;gap:12px;margin-top:16px}
  .socials a{width:42px;height:42px;border-radius:50%;display:grid;place-items:center;margin:0;background:#2E2722;color:#E7DDCF;transition:background .15s ease,color .15s ease,transform .15s ease}
  .socials a:hover{background:var(--accent);color:#fff;transform:translateY(-2px)}
  .socials svg{width:20px;height:20px}
  .foot h4{font-family:var(--sans);font-weight:600;font-size:14px;letter-spacing:0.1em;text-transform:uppercase;color:#FBF6EE;margin:0 0 14px}
  .foot a, .foot p{color:#D9CFC1;text-decoration:none;font-size:16px;display:block;margin-bottom:8px;line-height:1.5}
  .foot a:hover{color:#FBF6EE}
  .foot-bottom{
    margin-top:48px;padding-top:24px;border-top:1px solid #2E2722;
    display:flex;flex-wrap:wrap;gap:16px;justify-content:space-between;
    font-size:14px;color:#A89C8E;
  }
  .foot-bottom a{font-size:14px;display:inline;margin:0 0 0 18px}

  /* ───── Floating WhatsApp ───── */
  .wa-float{
    position:fixed;right:18px;bottom:18px;z-index:60;
    width:60px;height:60px;border-radius:50%;
    background:var(--whatsapp);color:#fff;
    display:grid;place-items:center;text-decoration:none;
    box-shadow:0 10px 30px -8px rgba(18,140,126,0.55), 0 2px 6px rgba(0,0,0,0.15);
    transition:transform .15s ease;
  }
  .wa-float:hover{transform:scale(1.06);background:var(--whatsapp-deep)}
  .wa-float svg{width:32px;height:32px}
  .wa-float::after{
    content:"";position:absolute;inset:0;border-radius:50%;
    box-shadow:0 0 0 0 rgba(37,211,102,0.45);
    animation:pulse 2.4s ease-out infinite;
  }
  @keyframes pulse{
    0%{box-shadow:0 0 0 0 rgba(37,211,102,0.5)}
    70%{box-shadow:0 0 0 18px rgba(37,211,102,0)}
    100%{box-shadow:0 0 0 0 rgba(37,211,102,0)}
  }
  @media (min-width:900px){
    .wa-float{right:28px;bottom:28px;width:64px;height:64px}
  }

  /* image placeholders fallback (in case Unsplash blocked) */
  .photo-fallback{
    width:100%;height:100%;
    background:
      linear-gradient(135deg, rgba(192,83,46,0.5), rgba(31,26,23,0.7)),
      repeating-linear-gradient(45deg, rgba(255,255,255,0.04) 0 4px, transparent 4px 10px);
    display:grid;place-items:center;color:#FBF6EE;font-family:var(--serif);
    font-size:18px;text-align:center;padding:24px;
  }